Nike #AskLiNa

Royale developed a custom 3D digital puppet system which could be performed live by an actor in a motion capture suit and two puppeteers controlling hand and facial gestures. We designed a character for Nike tennis superstar Li Na to make a series of appearances on Chinese TV and social media sites answering her fans questions in real time.
I got the opportunity to go to with the team and Shanghai to produce segments with our digital Li Na.