Ford F-150 Interactive 360


Produced an interactive product 360 to showcase the 2016 Ford F150 and then another one for the 2017 Superduty while at Royale. We began this project with an extended concept exploration to determine the best approach for production. The UX research showed that a guided 360 tour was the best experience for the target audience. After building a fully functional “wireframe” we dove into environment design, 3D modeling and animation. In the end we were able to deliver a photoreal tour experience which loaded with blazing speed because the site was Built Ford Tough.