Adobe Hovering Art Director

Produced my first talking action figure line with Studio Sophisti and Happy Worker at Achtung! mcgarrybowen Amsterdam for Adobe’s Hovering Art Director campaign! The motion activated figures espouse sage advice, providing true art director feedback on any designer’s work, whether requested or not.

Also made a series of films, both in liveaction with production company Hobby Film:

As well as 3D animation with Yum Yum London:

And a website with Egotribe, where designers could submit their favorite hovering art director comments for a change to win a doll:

Oh, and we turned the fake ginger beer ad from the film into a real bottled and branded softdrink with the help of print shop Burocad: